Media
Training ProgramTransform from a hesitant interviewee into a composed, compelling media presence — on camera, on air, and on record. Built by a barrister. Refined by a performer. Delivered by Tahir Ashraf.
The PressPREP Media Training Program is built for professionals who face cameras, microphones and journalists — and who cannot afford to stumble. Drawing directly from Tahir Ashraf's experience as a practising barrister, an award-winning actor and a media personality, this program equips you with the psychological composure, message discipline and technical camera skills required to perform with authority in any media environment.
Whether you're a corporate spokesperson, a government official, a charity leader or a public figure, this program creates the kind of media presence that commands respect — and keeps your narrative in your hands at all times.
Most media training is taught by former journalists or PR consultants. PressPREP is different. Tahir Ashraf brings three disciplines simultaneously: the courtroom precision of a qualified barrister who argues under pressure for a living; the performance intelligence of an internationally award-winning actor who controls presence, voice and emotion on demand; and the media fluency of a public figure who has navigated the British press at the highest levels.
The result is a media training programme that works at the deepest level — not just what you say, but who you are when the camera is on.
- Perform with calm authority under hostile questioning
- Deliver tight, quotable messages every single time
- Control camera presence, body language and tone
- Handle ambush interviews and off-script moments
- Bridge from difficult questions to your key messages
- Manage press conferences with total composure
- Corporate spokespersons & PR professionals
- Government officials & political advisors
- NGO and charity leaders
- Business executives & CEOs
- Public sector communicators
- Anyone facing press conferences or TV appearances
- 1-day intensive or multi-session programme
- 1-on-1 and small group formats available
- Live mock interviews with camera playback
- Corporate / on-site delivery available
- Follow-up coaching sessions included
- Pre-event specific preparation available
Understanding how audiences read body language, micro-expressions and eye contact through a lens — and how to control every signal you send unconsciously.
Building your three core messages and structuring every answer around them regardless of the question asked. The discipline of message discipline.
Pace, pause, tone and the art of the soundbite — how to make your words land, be quoted, and be remembered in a 30-second clip.
Tactical responses to aggressive or loaded questions — drawn from barrister cross-examination technique — that keep you composed, credible and on message.
Opening statements, fielding multiple reporters simultaneously, managing room dynamics and closing with authority. The full press conference simulation.
Filmed practice sessions with full playback review and frame-by-frame personalised coaching from Tahir Ashraf. The most transformative part of the programme.
Described as 'Alan Rickman' and a 'Barrister by day, balladeer by night' — Tahir Ashraf brings an unmatched combination of legal precision, performance intelligence and media experience to every Media Training session. A qualified English Barrister (Counsel), Oxford University scholarship recipient, Power 100 British Parliamentary Award winner, and internationally award-winning filmmaker and actor, Tahir trains media communicators the way a barrister prepares a witness: exhaustively, strategically and with absolute commitment to performance under pressure.
I went from freezing on camera to walking into live broadcasts with genuine calm. The mock interviews were brutal — and that's exactly why they worked so brilliantly.
After just two sessions I could feel the difference in how journalists responded to me. My sound bites became cleaner, sharper, more quotable. Remarkable transformation.
Understanding camera angles, managing dead air, controlling tone under pressure — PressPREP taught me things journalism school never came close to teaching.
The mock-interview sessions were brutally realistic — and that is exactly why they worked. I went from stumbling on hostile questions to redirecting them with a confidence and clarity that surprised even senior journalists who had been trying to catch me out for years.
Media Training Program
Book a free 30-minute consultation with Tahir Ashraf to discuss your goals, your specific media context, and the format that works best for you. No obligation required.