Welcome

Media

Training Program

Transform from a hesitant interviewee into a composed, compelling media presence — on camera, on air, and on record. Built by a barrister. Refined by a performer. Delivered by Tahir Ashraf.

Program At a Glance
Duration 1–2 Day Intensive
👥
Format 1-on-1 · Small Group · Corporate
📍
Delivery In-Person · On-Site Available
🎯
Level All Levels Welcome
🎬
Includes Live Filming · Playback Review
Trainer Tahir Ashraf — Barrister & Actor
Explore Program
Program Overview
What This Program Does

The PressPREP Media Training Program is built for professionals who face cameras, microphones and journalists — and who cannot afford to stumble. Drawing directly from Tahir Ashraf's experience as a practising barrister, an award-winning actor and a media personality, this program equips you with the psychological composure, message discipline and technical camera skills required to perform with authority in any media environment.

Whether you're a corporate spokesperson, a government official, a charity leader or a public figure, this program creates the kind of media presence that commands respect — and keeps your narrative in your hands at all times.

Why This Program Is Different

Most media training is taught by former journalists or PR consultants. PressPREP is different. Tahir Ashraf brings three disciplines simultaneously: the courtroom precision of a qualified barrister who argues under pressure for a living; the performance intelligence of an internationally award-winning actor who controls presence, voice and emotion on demand; and the media fluency of a public figure who has navigated the British press at the highest levels.

The result is a media training programme that works at the deepest level — not just what you say, but who you are when the camera is on.

98%
Report Improved Confidence
850+
Professionals Trained
4.9★
Average Program Rating
20+
Years Combined Expertise
Program Details
🎯
Key Outcomes
  • Perform with calm authority under hostile questioning
  • Deliver tight, quotable messages every single time
  • Control camera presence, body language and tone
  • Handle ambush interviews and off-script moments
  • Bridge from difficult questions to your key messages
  • Manage press conferences with total composure
👤
Who It's For
  • Corporate spokespersons & PR professionals
  • Government officials & political advisors
  • NGO and charity leaders
  • Business executives & CEOs
  • Public sector communicators
  • Anyone facing press conferences or TV appearances
📋
Format & Delivery
  • 1-day intensive or multi-session programme
  • 1-on-1 and small group formats available
  • Live mock interviews with camera playback
  • Corporate / on-site delivery available
  • Follow-up coaching sessions included
  • Pre-event specific preparation available
Curriculum
01
🧠
The Psychology of the Camera

Understanding how audiences read body language, micro-expressions and eye contact through a lens — and how to control every signal you send unconsciously.

02
🗂
Message Architecture

Building your three core messages and structuring every answer around them regardless of the question asked. The discipline of message discipline.

03
📻
Live TV & Radio Technique

Pace, pause, tone and the art of the soundbite — how to make your words land, be quoted, and be remembered in a 30-second clip.

04
Hostile Interview Handling

Tactical responses to aggressive or loaded questions — drawn from barrister cross-examination technique — that keep you composed, credible and on message.

05
🎙
Press Conference Mastery

Opening statements, fielding multiple reporters simultaneously, managing room dynamics and closing with authority. The full press conference simulation.

06
🎬
Mock Interview Drills

Filmed practice sessions with full playback review and frame-by-frame personalised coaching from Tahir Ashraf. The most transformative part of the programme.

What You Will Master
The physiological and psychological techniques used by barristers and actors to maintain composure under intense scrutiny — from breath control to cognitive reframing — applied directly to media performance.
The professional's method for acknowledging a difficult question and pivoting cleanly to your key message — without appearing evasive, defensive or dishonest. A core skill of every effective media communicator.
The structure, rhythm and word economy of a message that journalists will quote, audiences will remember and broadcasters will replay. Short, specific, memorable — and always on your terms.
The specific non-verbal signals — eye contact patterns, hand placement, posture, head movements — that read as authority or as weakness on camera, and how to consciously control each one.
The six types of hostile media question and a specific tactical response to each — from the false premise question to the hypothetical trap — using the same techniques Tahir deploys in courtroom cross-examination.
The architecture of an opening statement that sets the agenda before questions begin, and the closing technique that ensures your final words — not a journalist's final question — define the narrative in every news report.
How to use pause strategically, vary pace for emphasis, and deploy silence as a communication tool — the same vocal techniques Tahir uses as a professional singer, actor and barrister, now applied to media performance.
The recovery technique: what to do when you misspeak, go blank, or say something you immediately regret in a live broadcast — the protocol for clean recovery that experienced performers and barristers use automatically.
Your Trainer
Tahir Ashraf
Program Lead & Founder
Tahir Ashraf
Barrister · Counsel Award-Winning Actor Oxford Scholar Singer · Voice Actor Writer · Director

Described as 'Alan Rickman' and a 'Barrister by day, balladeer by night' — Tahir Ashraf brings an unmatched combination of legal precision, performance intelligence and media experience to every Media Training session. A qualified English Barrister (Counsel), Oxford University scholarship recipient, Power 100 British Parliamentary Award winner, and internationally award-winning filmmaker and actor, Tahir trains media communicators the way a barrister prepares a witness: exhaustively, strategically and with absolute commitment to performance under pressure.

20+
Years Experience
850+
Clients Trained
25+
Film Accolades
Oxford
Scholar
What Clients Say
"

I went from freezing on camera to walking into live broadcasts with genuine calm. The mock interviews were brutal — and that's exactly why they worked so brilliantly.

AK
Ayesha Khan
News Anchor
★★★★★
"

After just two sessions I could feel the difference in how journalists responded to me. My sound bites became cleaner, sharper, more quotable. Remarkable transformation.

FT
Faisal Toor
Brand Manager
★★★★★
"

Understanding camera angles, managing dead air, controlling tone under pressure — PressPREP taught me things journalism school never came close to teaching.

MR
Maria Rehman
PR Director
★★★★★
Frequently Asked Questions
No prior media experience is required. The Media Training Program is designed to work for complete beginners as well as experienced professionals who want to sharpen specific skills. Tahir adapts the programme to your current level from the first session.
Yes. PressPREP designs bespoke corporate programmes for teams and organisations. We can deliver on-site at your premises, with custom scenarios built around your specific industry, communications challenges and organisational context.
Absolutely. If you have a specific media appearance, press conference or broadcast interview coming up, we offer targeted event preparation — a focused, intensive session built entirely around your specific upcoming engagement.
Yes — and this is one of the most powerful elements of the programme. All mock interview sessions are filmed and played back with Tahir's frame-by-frame coaching. Seeing yourself on camera with expert guidance is one of the fastest ways to identify and eliminate performance habits.
The standard Media Training Programme runs across one or two intensive days. For corporate groups or clients wanting a more gradual approach, we also offer a multi-session format spread over several weeks with ongoing coaching between sessions.
Yes. Tahir delivers programmes internationally for organisations and individuals. For locations where in-person delivery is not practical, we can discuss alternative arrangements. Contact us to discuss your specific location and requirements.
Ready to Begin?
Enrol in the
Media Training Program

Book a free 30-minute consultation with Tahir Ashraf to discuss your goals, your specific media context, and the format that works best for you. No obligation required.

Scroll to Top